It’s probably hit you already, but setting up and maintaining a shop in Etsy is a time consuming task. Based on our own experience and research, the typical shop owner invests a significant amount of time in writing detailed descriptions of their products, taking pictures, and deliberating over those images until the right ones are chosen. In addition, you’ll want to optimize the shop listings to get them ranked as high as possible in Etsy; this in itself is a continuous effort that requires the constant tweaking of listings.
And these are just the basic steps in maintaining your shop.
The reality is that your shop goes through continuous changes, and even though Etsy is a well-established service and a perfectly secure place for your current shop version (as long as you obey Etsy’s policies), Etsy will not save previous versions of your listing details.
“Why do I care about previous shop versions?” we hear you asking yourselves (we have great hearing)…
Well, there are a number of reasons why you should care A LOT. And we mean A LOT…we’ve written up a list below of the SEVEN major reasons why, some of which we’re sure you never even considered, but really should start thinking about if you’re serious about your Etsy shop:
- Etsy recommends backing up your Etsy shop and even provides a manual way for partial backup – but their solution saves text listings only, it does NOT save images and other shop info.
- Etsy has very strict policies and when they suspect foul play they can (and will) suspend your shop – in this case you will lose access to all your shop data. You may well have all the images and data somewhere on your computer, but imagine all that time you’ll have to reinvest if you have to recreate your shop from scratch based on the material on your PC… read this sorry tale to understand what that entails.
- Look, we’re only human, errors happen. If we delete an item or modify an item by mistake we need to recreate it from what we have on our PC. But are the descriptions we saved and used or pictures that we think we used really the ones we used…?
- You’ve probably invested a lot of time in tagging and modifying listing descriptions in order to improve your listings position in Etsy. Sometimes you see improvements, but sometimes changes you made can result in a loss of traffic to your listing – in this case, if you have a backup you can simply revert to the previous version of the item. If you don’t have a backup, well, you will need to recreate the listing settings from memory, which can take a lot of time and is still prone to errors.
- Usually after applying some kind of discount offer to your shop you’ll need to modify all your listings to remove the discount notice. If you have an updated backup you can simply restore the items to the previous version.
- Saving shop details on your PC is recommended, but it is also highly recommended to save an additional copy in another location such as a cloud service. Our PC’s hard disk is not 100% failsafe, while laptops can also be easily lost / broken / stolen.
- Lastly, but by no means least, backing up previous shop listings will bring peace of mind. You invested all that time, that energy and all those emotions in setting up and maintaining your shop. Knowing that even if the worst comes to the worst a shop restore is just a mouse click away, will greatly reduce any stress and aggravations.
For the above reasons and based on four years of experience selling on Etsy by Sigal at SigalFJewelry, we developed Backtsy: an automatic backup solution for your shop on Etsy. Backtsy also provides a simple solution for restoring your listings and your shop info, if and when you need it.